UM Motorcycles gets ready to showcase its exhilarating range of cruisers at the Auto Expo 2018

  • UM to thrill visitors with its class leading range of cruisers
  • To unveil the world’s first electric geared liquid cooled cruiser at the Auto Expo 2018 and its new 230 cc cruiser for mass segment

New Delhi: UM Lohia Two Wheelers Pvt. Ltd, the Indian arm of the American motorcycle maker UM International, LLC today announced that the company will unveil the world’s first electric cruiser on Indian Soil during the Auto Expo 2018. UM will also showcase its new and existing range of motorcycles which will include the Renegade Commando Classic, Renegade Commando Mojave, Renegade Commando and Renegade Sports S.

Speaking at the announcement, Mr. Rajeev Mishra, CEO-UMLohia Two Wheelers Pvt. Ltd said,“We are very excited to be a part of the Auto Expo 2018 and are confident that the visitors will be thrilled by the UM range of Motorcycles showcased at our stand. We will also be unveiling the world’s first electric geared high speed cruiser and a newly designed 230cc cruiser which will showcase the prowess of UM Motorcycles at the Auto Expo. We are expecting a healthy footfall as we have some great surprises for the visitors which they can only experience at the stand.”                                                                                          

About UM International, LLC

Known for crafting quality bikes that not only ride but conquer the road, UM Motorcycles International, LLC has established itself a leader in offering products that has changed the dynamics of transportation and riding. Since its inception, the brand has been constantly innovating and creating great concepts to provide exceptional transportation to its customers.

UM International’s US based headquarters in Miami, FL lead the company’s global strategy in sales, marketing, R&D, manufacturing, financial and after sales service efforts worldwide. Product design, innovation and engineering is born in the company’s Miami based R&D and Design center and carries American DNA. With more than 1500 stores worldwide, the company is present in more than 35 countries with manufacturing facilities through JV alliances in the Philippines and Bangladesh to attend to the domestic demand in these two markets and consolidate its expansion into more than 10 ASEAN (Association of Southeast Asian Nations) markets including Indonesia, Malaysia, Thailand and Vietnam.

About UM Lohia Two Wheelers Pvt. Ltd (UML)

US-based UM International, LLC &Lohia Auto joined hands in September 2014 to form UM Lohia Two-Wheelers Pvt. Ltd. (UML). The aim of the Joint Venture is to revolutionize in the Auto Industry and change the dynamics of transportation by bringing technologically advanced machines that will suit the discerning tastes of Indian customers. The two brands have combined their synergies to produce vehicles that will raise the ante in the Indian automobile Industry, enabling consumers to reap benefits along with setting new benchmarks. UM Motorcycles is manufactured at the Lohia Auto’s Kashipur facility in Uttarakhand which also supports the Government’s “Make in India’ initiative”. The company has a capacity to produce 100000 units/Year of Two Wheeler. Also Lohia Auto has in-house production of various key components and also houses ultra modern R&D department which provides and ensures innovative, highly efficient & durable electric vehicles to meet the ever growing demands of the domestic and international markets.