New Delhi: A total of 89 per cent of Indian car purchases in 2017 were digitally influenced — up from 75 per cent in 2016, a new report said on Wednesday.
According to the report released by Google India and market research company Kantar TNS, the auto shoppers exhibited three key digital behaviors. Nearly 96 per cent of them searched online, 80 per cent watched online videos and 88 per cent of them preferred to research on their smartphones.
“Online video has emerged as the biggest disrupter for the four-wheeler industry in India. YouTube has over 225 million Indian smartphone users watching online video every month, the auto content itself has witnessed a 225 per cent year-on-year watch time growth,” Vikas Agnihotri, Industry Director, Google India, said in a statement.
The report shows that in the last two years, there has been a 2.5-time increase in consumers who are taking only two months to buy a four-wheeler.
“Concurrently, the number of dealer visits have also dropped by 50 per cent in the last three years. Finally, two-thirds of digitally influenced buyers are searching and discovering dealers online. Together, all of these are leading to shorter, more efficient buying cycles,” the report said.
The percentage of online video usage in the process of buying a car in 2017 nearly doubled — to 80 per cent from 43 per cent in 2016.
The report also provided the break up of the types of videos that consumers watched.
Forty-one per cent of the people watched vehicle safety tests, 41 per cent saw technology and features of the car, 38 per cent saw videos that were on performance and 33 per cent watched customer reviews.
Volvo XC60 launched in India. Check price, specifications.
New Delhi: Volvo India, the Indian unit of Swedish luxury carmaker Volvo today launched the much awaited XC60 premium SUV in the country. The new-generation Volvo XC60, which is loaded with features is priced at Rs 55.90 lakh (ex-showroom) and comes with only one variant – ‘Inscription’.
The second generation Volvo XC60 has replaced the older version which has been on sale in India since 2011.
The Volvo XC60 is powered by a 1,969 CC four-cylinder twin-turbocharged diesel engine that produces a maximum power of 233 bhp at 4,000 rpm. This SUV comes with 8-speed Geartronic automatic transmission with four-wheel drive.
The new Volvo XC60 is 4,688 mm long, 1,902 mm wide and has a height of 1,658 mm. The new XC60 comes with various advanced safety features including technology to detect pedestrians and cyclists and steer assist. Other features include air suspension, four-zone climate control, front seat ventilation and massage feature.
The latest version of Volvo XC60 is likely to face competition from rivals like Audi Q5, BMW X3, Mercedes-Benz GLC, Jaguar F-Pace in India.
Volvo India plans to sell 2,000 units this year, a growth of 25 per cent over the last year.
“We are confident that the all new XC60 with its segment defining features, modern Scandinavian design and luxury will prove to be an attractive proposition for customers,” Volvo Auto India Managing Director Charles Frump told reporters here.The XC60 is not only one of the company’s largest selling models globally but has been received well in India too, he added.
The model accounts for almost a third of company’s sales in India, Frump said. It is imported as fully built unit.The company is in the process of doubling its dealership network over the next two years. Currently, it has 19 dealerships across the country. (With agency inputs).